Three Looks, One Day: Why Brides Are Saying “Yes!” to Multiple Dresses for Their Wedding Day
Calling all fashionistas: the era of just one wedding dress is officially over! 🎉 Weddings in 2025 are serving main character energy from start to finish—and we are absolutely loving it.
More and more wedding celebrants—whether it’s brides, grooms, or both—are opting for multiple outfit changes throughout their wedding day. And no, not just for the drama (though we’re always here for a good gasp-worthy moment). This trend is all about personal expression, comfort, and creating unforgettable memories.
At Ivory & Beau, we’ve seen this shift happening right in our fitting rooms. And let’s just say… our brides are turning LOOKS— and we are HERE FOR IT with racks full of options to help you build a jaw-dropping, Pinterest-worthy wedding wardrobe. From walking down the aisle in a timeless gown to twirling under the stars in something flirty and fun, the three-dress wedding day is becoming the new classic.
Let’s break down the trend—and why we’re fully on board.
💍 LOOK ONE: THE CEREMONY DRESS
This is usually where our brides go for full impact: sweeping trains, romantic lace, dramatic silhouettes, and elegant touches that feel forever. Whether you're into the regal charm of a satin ballgown, a figure-hugging crepe number, or dreamy floral appliqué, this dress is all about the fairytale.
👗 Ivory & Beau stylist tip: We love seeing our brides choose ceremony gowns from labels like Maggie Sottero or Made With Love—designers that balance timeless beauty with fresh, modern detailing.
💃 LOOK TWO: THE RECEPTION DRESS
Once the vows are exchanged and the tears have been dabbed away (just us?!?!), it’s time to celebrate. And that means one thing: a dress change! 🎉
Your reception look should be equal parts stylish and comfortable—something that keeps the party going while still giving that bridal glow. Maybe it’s a sleek satin slip, a playful midi with ruffles, or a bold, fashion-forward jumpsuit. It’s your moment to mix things up while still feeling like the star of the night.
Our stylists can help you find the perfect piece that balances grace with glamour—because the reception is when the romance really kicks in. And yes—you’ll thank yourself when you’re three songs deep on the dance floor with room to breathe and a skirt made for spinning!
💫 HOT TREND ALERT: High slits, open backs, and subtle sparkle are all major vibes for 2025 reception dresses—and we just might have a few tucked away in our boutique that fit the bill perfectly 😉
✨ LOOK THREE: THE AFTER-PARTY / GETAWAY DRESS
Confetti’s flying, your bouquet’s been tossed, and now it’s time for one last look that says: we did it—and we looked amazing doing it.
The after-party dress (or getaway look) is your chance to go a little bolder, a little sassier, and a lot more you. Think mini dresses with feathers or fringe, sparkly numbers with serious shine, or even a white pantsuit for a fashion-forward finale.
This dress is less about formality and more about fun. Whether you're heading to a rooftop bar, a bonfire after-party, or riding off in a vintage convertible, this outfit seals the whole night with a stylish mic drop.
🎀 At Ivory & Beau, we love helping brides find this final outfit—something totally different than the first two, but still completely “you.”
REAL BRIDES & CELEB INSPO: WHO’S ROCKING THE WEDDING WARDROBE TREND?
If you’re thinking this trend sounds like something straight off the red carpet… you’re not wrong. Celebrities and stylish brides everywhere have fully embraced the idea of a wedding wardrobe, and honestly? They’ve paved the way for us to say, “why not wear several looks too?”
Let’s talk about a few iconic bridal fashionistas who said yes to more than one dress—and inspired brides all over the world to do the same.
💍 Kourtney Kardashian Barker opted for multiple Dolce & Gabbana looks during her Portofino wedding weekend, including a corseted mini, cathedral veil, and a post-wedding leather jacket moment that felt super rock and roll bride.
💍 Demi Lovato also stepped into the wedding wardrobe trend recently, and we are obsessed with how they made it entirely their own. Demi started the celebration in a timeless lace gown with a dramatic cathedral veil for the ceremony, followed by a sleek, satin off-the-shoulder number for the reception that gave Old Hollywood glam, and finally finished the night in a short, sparkly party dress that was perfect for dancing the night away. What we loved most? Every dress told a different part of their love story… exactly what the wedding wardrobe trend is all about: celebrating all the facets of YOU throughout your day. 💫
💍 Hailey Bieber stunned with her trio of gowns when she married Justin—starting with her custom Off-White lace ceremony dress, a sleek halter-neck satin number, and a short, sparkling party look that gave total fashion-forward vibes. ✨
💍 Paris Hilton, never one to be outdone, wore six wedding looks over her multi-day wedding celebration—each one more over-the-top and fabulous than the last. From custom Oscar de la Renta to Galia Lahav, she proved more is definitely more.
And it’s not just the A-listers, babe—our Ivory & Beau brides are fully embracing the trend too! We’ve had brides pick one look for the ceremony, one for the reception, and then swing back in for a third just for the honeymoon send-off. From short-and-sweet minis to jaw-dropping gowns with dramatic trains, today’s brides are curating full wedding fashion moments, and we are living for it.
👗 Your wedding weekend is basically your Met Gala—so don’t hold back. We’re here to help you channel your inner celebrity bride and put together a wardrobe worthy of your own personal spotlight.
WHY IT’S MORE THAN JUST FASHION
Brides aren’t just switching dresses for style (though that’s obviously part of it!). Here are a few of the most common reasons we hear from our own Ivory & Beau brides:
🌟 Personalization: One dress can’t possibly capture all the fabulous layers of your personality—three gives you room to be romantic, glamorous, and playful all in one day.
💃 Comfort & Practicality: Your ceremony dress may not be ideal for a full dinner and dance floor marathon—changing means less fuss, more fun.
👗 Fashion Flexibility: Want to go traditional for your ceremony but modern for the reception? You can have both.
✨ Preserve the Gown: Changing into another outfit helps keep your ceremony dress in pristine condition—especially for those planning to pass it down or preserve it.
🎉 Guest Wow Factor: That mid-reception reveal? It’s a moment no one forgets. And yes, we’ve seen jaws drop in real time.
WHY WE’RE LOVING THE WEDDING WARDROBE TREND
Brides today are curating their weddings like a red carpet event—and why shouldn’t they? This trend is all about embracing your bridal personality and celebrating every step of the weekend in style. 🥂 And lucky for you, we have so many dresses and accessories in-store to help you create a wedding wardrobe that’s as extra (or as elegant) as you want it to be.
Your wedding is more than just a ceremony—it’s a weekend full of memories, milestones, and moments to dress for. Let our expert stylists at Ivory & Beau help you find each piece that makes your heart skip a beat. 💕 So go ahead—give yourself permission to shine in three totally unforgettable looks. 💫
Because it’s your day. Your moment. Your story.
And it deserves more than just one dress 💍✨
Reserve a spot at our Sample Sale on July 16th,
and get ALL your wedding dresses at a low price!
